User Interface is the design of an app or website that is seen by the users while using it. UI design refers to the graphical interface and its other forms. There are three types of graphical user interfaces used by information technology – Graphical, voice-controlled, and gesture-based user interfaces.
Why is a user interface important in a payment system?
The goal of a payment system is to make transactions as simple and convenient as possible. Therefore, a payment interface should be easy to access and anticipate the needs of users to maximize user experience.
Whether the payment interface is an app or website, it should be designed considering the requirements of the target audience. It means a business should have in-depth knowledge of its target audience to design a user-centered payment interface for its customers.
The goal of a UI design
A good payment user interface should be imperceptible. It should ensure convenient and quick access to the content that users are looking for. The interface should be designed to serve as a path, not a barrier to the customer. Also, it should contain at least one call to action that users can use to register themselves or make a transaction to keep them engaged with the platform.
Here are some of the advantages of a good user interface in a payment system.
Acquisition of new customers
User interface plays an important in acquiring new customers to a payment system. If the UI design of a website or app is good and convenient to use, it can offer it a competitive advantage. A consumer-centric UI can be a brand factor differentiator and attract new customers to your business. Thus, it can enhance your business as well as maximize revenue by attracting new customers.
Low Development costs
A well-planned interface design for a payment app or website helps avoid future problems. This includes correction of any navigation errors, nonrelevant features, and adjustment of the design to make it fully functional. All these functions involve high costs, and a user-friendly payment interface is beneficial for causes fewer problems, thereby reducing costs, time, and effort to fix them.
Delivering the best user interface can lead to improvement in productivity. If the payment app or website has a user-friendly interface, it decreases the search time and improves the customer experience. This, in turn, increases customer loyalty, minimizes costs, and increases sales volume.
Low cost of customer support
If the users of a payment platform experience fewer problems while using it, there will be less need for customer support, and the costs will also be below. The need for a large customer support team arises only when customers experience a lot of problems while using a service. So, by designing a user-friendly interface, payment platforms can reduce the potential costs of customer support systems.
Increases Customer Engagement
If the UI of a platform is not easy to navigate and use, its customers may get an average experience and start looking for better options. On the other hand, a good UI with easy navigation and uninterrupted transactions keeps the customers engaged on the platform and encourages them to use it every time they want to make payments.
How to create a User-Friendly Interface?
Enhance the User Control
While your UI may use subtle cues to guide your users, you need to encourage them to take action and undo those actions when required. Let them do it quickly and easily so they can have more freedom to explore your platform. Create clear and easy-to-use undo or redo buttons.
An easy-to-navigate interface also provides better user control. The harder your website is to navigate, the more manipulated your visitors will feel and the faster they will leave. Instead, use clear visual cues, easy-to-navigate menus, and be predictable.
Make it comfortable
Another way to create a perfect UI design is to make it more convenient for visitors to navigate and interact with your website, products, and services. Reduce the amount of irrelevant information on your website so that it clearly communicates your website’s intent and important information about products or services. People feel really uncomfortable buying something they don’t understand, so skip all the guesswork.
You should avoid asking for too much data and never asking for data they’ve already entered. The longer the contact form or, the more details someone has to enter to sign up for a newsletter, the less likely they are to fill it out.
Many people feel uncomfortable sharing their private information if too much is asked. If users have already entered information on your site, don’t ask it again. Lastly, make sure you use terms that everyone understands. If your website is filled with industry-specific jargon that your target audience can’t decipher, you won’t see a high success rate.
Reduce cognitive load
Finally, consider the action people should take when they access your app/website and reduce any additional noise. Simple, straightforward, and easy-to-understand call-to-action phrases are the most effective. The more steps a person takes to complete an action, the less likely they are to complete it. Keep your site to a minimum and focus on improving visual clarity on the things that matter. Use short, concise text, lists, and relevant graphics to reduce cognitive load and improve conversion rates.
A payment platform should keep the user interface as convenient as possible to deliver an enhanced experience to its customers. It can be done by hiring a professional UI design service. Payment platforms like Paypound have a good interface that is easy to navigate and convenient to use. The uninterrupted transactions keep the customers coming back to use Paypound every time they want to make payments.
A great UI serves as a two-way bridge between the payment service and its customers that encourages new users to use the platform. Also, the low costs of development and customer support enable the platform to improve the UI further to keep the users engaged and beat the competition.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Biz Economics journalist was involved in the writing and production of this article.